Ready-to-use marketing materials for your brand's Circle
How to Use This Kit
This resource center contains all the marketing copy you need. Type your brand name in the box above, and the text below will automatically update to match your brand.
Schedule time with co-founders Will and Josh to discuss your Circle's success.
📧 Email Campaign
Purpose: Three-email nurture series
▼
Email 1: The Announcement
Subject Line
Introducing [Brand Name]'s Circle on Grover 🗺️
Email Body
Hey [Brand Name] family,
We built something for you.
It's called [Brand Name]'s Circle on Grover—your new home base for adventures, answers, and everything in between.
Here's what's inside:
• Your Trophy Map – Share your favorite spots with fellow owners (or keep them secret). Every pin tells a story.
• Your AI Assistant – Get instant answers about your specific [Brand Name] van. Heater acting up at 11 PM? We've got you. Need to know your off-grid capacity before a big trip? Just ask.
• Your Community – Connect with owners who get it. The ones hitting the same trails, asking the same questions, and living the same dream.
This isn't just another app. It's built specifically for your [Brand Name] rig, trained on your manuals, and packed with the knowledge we've earned building these vans.
Join [Brand Name]'s Circle: [CTA Link]
Let's get out there,
[Brand Signature]
Email 2: The Deep Dive
Subject Line
Your van just got smarter
Email Body
Quick question: What do you do when something goes sideways on a Friday night in the middle of nowhere?
You chat with your van.
[Brand Name]'s Circle on Grover gives you a direct line to answers—24/7, whether we're in the shop or not. Ask anything about your rig and get responses tailored to your specific build. It's like having us in your passenger seat.
Real scenarios we've solved:
• "How do I winterize my water system?" ✓
• "What's error code E3 on my heater?" ✓
• "How many days can I run my fridge off-grid?" ✓
• "How do I adjust my suspension for heavy loads?" ✓
And when you do need human support? Grover creates the ticket for you so we're already in the loop.
But here's the best part: while you're getting answers, you're also building your Trophy Map. Drop pins at your favorite campsites, trailheads, and hidden gems. Share them with the Circle or keep them to yourself. Either way, you're creating a legacy of adventures.
Join the Circle and ask your first question: [CTA Link]
See you out there,
[Brand Signature]
Email 3: The Community Call
Subject Line
The best spots are the ones you share
Email Body
You know that feeling when you nail a campsite? Perfect view, no crowds, just right?
Now imagine having a whole map of those spots—vetted by people who drive the same rig as you.
That's the Trophy Map inside [Brand Name]'s Circle on Grover. Our owners are out there every weekend, finding the gems and sharing them with the community. Climbers, bikers, skiers, adventurers—they're all adding pins and building something incredible together.
This is your network. Your spots. Your people.
Plus, you've got your AI assistant ready whenever you need it. Quick question before you hit the road? Just ask. Something weird happening with your systems? We'll walk you through it.
We built this for one reason: to help you spend more time adventuring and less time troubleshooting or searching for answers.
Join [Brand Name]'s Circle: [CTA Link]
Adventure better,
[Brand Signature]
📱 Instagram Feed Posts
Purpose: Ready-to-post social media content
▼
Post 1: The Visual Hook
Your new adventure companion is here. 📍
Join [Brand Name]'s Circle on Grover and unlock:
✓ Your Trophy Map of favorite spots
✓ AI assistant that knows YOUR van
✓ A community of fellow adventurers
Chat with your van. Share your spots. Reach joyful outcomes, faster.
Link in bio to join the Circle.
[#BrandHashtag #VanLife #GroverApp #AdventureAwaits]
Image suggestion: Screenshot of the Trophy Map with pins or a van in an epic location
Post 2: The Problem Solver
Friday night. Middle of nowhere. Heater throws an error code.
This is exactly when [Brand Name]'s Circle on Grover comes through.
Ask your AI assistant anything about your rig and get instant, specific answers—trained on your exact build and our shop knowledge. If you need us, it creates a support ticket automatically.
No more waiting. No more guessing. Just answers.
Join the Circle (link in bio) 🔧
[#BrandHashtag #VanLife #GroverApp]
Image suggestion: Cozy van interior at night or someone using their phone with van in background
🌐 Website Copy
Purpose: Full landing page content
▼
Hero Section
Headline
Welcome to [Brand Name]'s Circle
Subheadline
Your community. Your van expertise. Your adventure map. All in one place.
Body Copy
We built [Brand Name]'s Circle on Grover to give you everything you need to adventure with confidence. Get instant answers about your specific van, discover vetted spots from fellow owners, and connect with a community that gets it.
🖨️ Physical Marketing Materials
What we provide: Print-ready collateral for partner locations
▼
Examples of print pieces Grover supplies to partner locations. Click through each item to see what's available for your space.
🖼️poster-18x24.jpg
img/print-materials/
📄one-sheet-8x11.jpg
img/print-materials/
🪪postcard-front.jpg
img/print-materials/
📬postcard-back.jpg
img/print-materials/
18" × 24" Poster
Large-format display for your lobby, showroom, or shop wall. Introduces Grover and drives Circle sign-ups from customers already in your space.
8.5" × 11" One-Sheet
Designed for welcome folders, trade show handouts, and delivery packages. A complete overview of Grover and your brand's Circle.
3" × 5" Postcard · Front
Mailable or great for handouts. Front introduces Grover; back includes your Circle details and a QR code link.